Demonstrating Google E-E-A-T For SEO | Spherical Coder News

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a framework that Google’s human reviewers use to assess content quality. It’s defined in Google’s Search Quality Rater Guidelines, which is the handbook that reviewers (known as Quality Raters) use to provide feedback on search results.

In December 2022, Google changed E-A-T to E-E-A-T. In other words, it added an “E” for “Experience.”

Google likely did this so that Quality Raters could better evaluate the quality of search results. Because it recognizes the value that first-hand experience can add to content.

E-E-A-T is important for search engine optimization (SEO) as it helps you create quality content that performs well in Google results, valuing the content creator’s credentials, reputation, and direct, real-world experience with the topic. E-E-A-T is not a confirmed direct factor in Google’s ranking formula, but it improves your E-E-A-T helps you align with Google’s definition of a google search result.