Sales Qualified Leads (SQLs) are the lifeblood of any thriving sales process. Identifying and nurturing the right SQLs can significantly boost your revenue by turning prospects into loyal customers. To... Read More
Author: Abhibaj
Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, digital marketing, and creative strategy across both B2B and B2C.... Read More
Anam Hilal, a marketing leader, shares her journey from B2B event sales to leading global account-based marketing (ABM) and audience experience strategies. She dives into the art of balancing global... Read More
In this episode, we sit down with Wallis Mills, a seasoned marketing leader with nearly 25 years of experience crafting compelling narratives for some of the world’s most innovative brands,... Read More
Kaya Adams, a Seasoned Marketing Leader, shares her journey from sales to leading global demand generation, marketing operations, and sales enablement teams. She dives into balancing data and creativity, driving... Read More
The B2B buying group has changed dramatically. No longer driven by a single decision-maker, today’s purchases are influenced by cross-functional teams made up of stakeholders from various departments. Yet, many... Read More
A successful lead generation campaign is key to driving consistent business growth. That’s why many brands allocate more than half of their marketing budgets to it, recognizing its crucial role... Read More
In today’s competitive market, crafting the right demand generation strategies is crucial for businesses aiming to drive qualified leads, boost brand awareness, and foster lasting relationships with prospects. By creating... Read More