Customers, participants in the business, and the communities in which direct sellers and direct selling enterprises operate all gain from the direct selling sector. Customers by offering high-quality items and informed, in-person personal assistance. As a low-risk stepping stone to entrepreneurship, it also helps individuals who go on to become independent distributors or business owners. Direct selling activity in Canada is governed by individual provinces and territories, as well as by federal legislation. In particular, products such as cosmetics and dietary supplements are governed by regulations overseen by Health Canada.