On-page optimization refers to the practice of optimizing individual web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies aimed at making the web page more user-friendly, relevant, and accessible to search engine crawlers. On-page optimization includes techniques such as improving page content, optimizing title tags, optimizing image alt text, and optimizing page structure. Additionally, off-page optimization techniques such as link building and social media optimization are also important for improving the web page’s ranking on SERPs. Both are mostly needs for running a Internet marketing properly.