From Support to Strategy: The Rise of Customer-Centric Neobanks
Once seen as a weakness, the lack of physical branches is now a strength. Neobanks like RazorpayX and Nubank offer seamless, mobile-first experiences—letting users open accounts, resolve issues, and manage finances entirely through apps. One-size-fits-all banking is obsolete. Neobanks like Revolut and Monzo use real-time data and AI to tailor products and alerts to individual behaviors—building trust without human intervention.