Digital matching platforms are a new conceptualization of the way borrowers reach out to potential lenders. Instead of taking the initiative to approach institutions on a case-by-case basis, borrowers send in their full financial profiles using centralized systems that use advanced algorithms to find matches among them with lenders. Lending Finder Programs compare the information of the applicants with databases of hundreds of lenders who have different specialties, risk levels and products. For more information read this blog.