Radio Advertising – Filmyads – effe consultancy

In radio advertising, an advertiser can buy an advertising spot or commercials to promote their products or services. The fastest-growing metropolitan regions

In radio advertising, an advertiser can buy an advertising spot or commercials to promote their products or services. The fastest-growing metropolitan regions in Tamil Nadu are more involved in radio subculture and are listeners of various Tamil radio channels as per their accessibility. Advertisers pay for airtime to commercialise their products and radio station broadcast their commercials to the audiences. The radio advertising rates vary based on station, the timing of the day and the total seconds purchased. Since Tamilnadu is the biggest economic, education and cultural centre in South Asia, and the FM radio advertising in Tamilnadu seems to be the preferred option for almost all people and the probability of listening to local music is much higher and hence advertising your business on FM channels broadcasting local music seems to be the best option. If the cost of an ad is listed as Rs 600 for a radio station, it means it’s the pricing unit of 1 jingle played for 10 seconds. To advertise your ad of 1 Minutes for 4 times for a week, it costs around 1,00,800 INR. [(600 X 60*4*7)/10 = 1,00,800]