Sephora vs Ulta Beauty Data Analysis 2025 | Actowiz Solutions
Sephora and Ulta Beauty are not just retail competitors. They represent two fundamentally different strategies in modern beauty commerce—one focused on premium brand authority, the other on accessibility and assortment breadth. In 2025, competitive advantage in beauty retail is no longer driven by brand storytelling alone. It is driven by data visibility across physical stores, digital shelves, pricing behavior, and consumer engagement signals.