Color cosmetics are cosmetics and personal hygiene items that are intended to improve skin tone, accentuate facial features, and provide aesthetic appeal. It includes a wide range of products such as foundations, lipsticks, eyeshadows, mascaras, blushes, and nail polishes. These products are made by using pigments, emollients, and skincare chemicals to give cosmetics and functional benefits, including hydration, UV protection, and skin nutrition. South Korea has established itself as a global leader due to the K-beauty movement, which focuses on innovation, skincare-infused cosmetics, and trend-driven aesthetics. The global popularity of K-beauty has substantially increased demand for South Korean color cosmetics, which are noted for their excellent quality, sophisticated formulas, and innovative packaging. A growing trend in the South Korean color cosmetics market is the shift toward clean, vegan, and eco-friendly beauty products. Consumers are increasingly aware about the ingredients and environmental effects, prompting businesses to use sustainable packaging, natural formulations, and cruelty-free methods. The increasing acceptability of cosmetics among males, spurred by K-pop idols and shifting social norms, creates a profitable potential for businesses to establish male-focused color cosmetics lines.