The 4Ps of Marketing in Marketing Strategy | Spherical Coder News
The four Ps of marketing describe the key decisions businesses make to bring a product to market: what they offer (product), what they charge (price), where it’s available (place), and how they promote it (promotion). The four Ps, sometimes referred to as a marketing mix, form a framework businesses use to bring a product or service to market successfully.
Considering each of these principles in the context of e-commerce and paid media.