SEO stands for Search Engine Optimization. It is a practice of optimizing websites and web pages to improve their visibility and rankings in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic from search engines.
Search engines use complex algorithms to determine the relevance, quality, and authority of websites. SEO techniques help align websites with these algorithms, making them more likely to appear higher in search results when users search for relevant keywords or phrases.
SEO involves various strategies and tactics, on-page, technical, and off-page, to improve website rankings. Some key elements of SEO include: