Why Business Analysts Are the Secret Weapon of Start-ups

Did you know nearly nine out of ten start-ups don’t survive beyond their first five years? A major factor contributing to this alarming figure is unclear strategy and ineffective decision-making. A standout product idea means little without a solid execution strategy in today’s cutthroat market.To turn vision into viable execution, start-ups need a strategic edge. This is where business analysts in start-ups play a crucial role. Often overlooked in early-stage planning, Business Analysts act as the bridge between vision and value. Their expertise in aligning business goals with actionable insights can make the difference between thriving and folding. India is projected to be the 3rd largest analytics market globally by 2027, after the US and China, due to increasing digitization and government initiatives like Digital India.