Why Every E-commerce Company Needs a Business Analyst

In today’s fiercely competitive online marketplace, business analysts in e-commerce roles have become indispensable. E-commerce companies face constant challenges ranging from customer acquisition to inventory management. According to recent statistics, over 90% of e-commerce start-ups fail within the first 120 days—often due to poor decision-making and lack of strategic insight. This staggering figure highlights the crucial need for expert guidance in navigating the complex digital landscape. One indispensable role that’s gaining traction across successful online businesses is that of a business analyst in e-commerce.