Why Indian ESPs Choose Retention Over Acquisition

Indian ESPs thrive by focusing on the retention of existing clients rather than aggressively pursuing new ones. This retention strategy plays a significant role in their account contributions within software product engineering. By understanding the needs of their clients and delivering tailored solutions, Indian ESPs ensure long-lasting relationships and consistent revenue streams. In contrast to global ESPs that place heavy emphasis on acquiring new clients, Indian ESPs' approach allows them to build a strong foundation based on trust and satisfaction, leading to sustainable growth and higher account contributions.