Brand Building, Storytelling, and the Role of AI: A Marketing Conversation with Christiane Greilach

Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, digital marketing, and creative strategy across both B2B and B2C. She explores the power of data-driven storytelling, the evolving role of AI in marketing, brand building, and insight-led audience connections at scale.

Welcome to the interview series, Christiane. Could you tell us more about yourself and your marketing journey?

I’ve been moving through different roles and organizations before starting my marketing journey. I guess this was beneficial to gain a broader view of different functions, their objectives, and their needs. I “visited” Sales Operations, Business Process Engineering, Finance, and Strategic Planning in large Fortune companies such as HP and Agilent Technologies after my first jobs at a couple of radio stations, publishers, and advertising producers. I am living and working in Spain on the shores of the Mediterranean, but I was born and raised in Germany and am a frequent traveller (mainly due to business).

As a marketer, I am pleased to cite one of my direct managers who called me a 360-degree marketer since I had the privilege of working in a diverse set of marketing functions, from brand innovation (supporting other brands’ growth by personalizing their campaigns), marketing communications, digital marketing, social media, content, creative development, and audience marketing. I worked deep in the weeds as an individual contributor and in director/leadership roles, both in B2B & B2C environments.